I See Bold Accessories As A Woman’s Armor ~ Rachel Zoe
Powerful, dynamic, and oh-so-stylish; these words best describe Toniq Retail Brands Pvt. Ltd. and Sonali Lalvani Bulchandani and Sohel Lalvani the sister-brother duo behind it. Started in 2010, it all began with a motive to change the scene of the accessories market in India. While there always existed anorganized section of marketplace for apparel and footwear, accessory shopping took a back seat for both men and women alike.
Taking the challenge in stride, Toniq Retail Brands Pvt. Ltd. the parent company started their flagship project aka brand Toniq Accessories. Soon they were loved and hugely accepted by customers all over. Their clientele consisted of superstars and also of fashionistas everywhere. Adding to the string of successes then came the other 4 brands- Amavi, Fida, The Bro Code and Pulse, which together till date have churned out 5 million accessories for men, women and children too. These 5 unique brands target unique set of demographics. But all of these brands aim and work hard to bring the latest trends and a seamless shopping experience for all. So, let us just walk you through these 4 gem brands that are adding bling to people’s style everywhere.
First in line is The Bro Code, well as the name suggests itself, this one is exclusively for all the men out there. Gone are the times when only clothes and shoes made it to men’s closets, now they are experimenting more by adding some very fun and funky accessories to their look. From ties, bow-ties, lapel pins and a lot more, each piece produced under this label is the perfect combination of style, class and some spunk. Over the course of time, stars like Amitabh Bachchan and Ranveer Singh have adorned their work and have helped get the trend going. For guys out there, Bro Code retails on an Omni channel network via its curated online site and other marketplace verticals. In 2018, The Bro Code launched The Baby Bro Code for the youngest of charmers. This brand is basically making men of all ages fashionable and adding that touch to class to their style.
Then comes Amavi, which as it name means ‘love’ is making everyone fall in love with their handcrafted jewels, intricate designs and exquisite detailing set in Cubic Zirconia. From rings to earrings, they have everything to make your heart melt. Amavitoo has made its occasional appearances on the red carpet with celebrities shining bright in them.
Next is Fida Jewelry – that brings to its customers a marriage of artisanal and handcrafted jewellery. Available across 40 stores via SIS formats and online marketplaces, the brand aims at producing pieces that are priced reasonably, are organically ethnic and completely capture the essence of style and the idea doing it all responsibly.
Last of the lot is Pulse, that works to add more charm and beauty to the younger ladies with their products. Available across 30 stores, Pan India; these have made way to tier 2 and tier 3 cities. Every 2-3 weeks they showcase a new, fine and inspired collection that is carefully curated by their very special and talented team.
And after this brief intro about the amazing brand , we’ll now brief you all about our personal experience with the products. The quality of the products are absolutely amazing and every product which we ordered goes perfect with my all outfits. Cool , isn’t it ? Our products inlclude a Black Leather Backpack which is solely a traveler’s bag. Next up is a Red Vienna Dual Hand Bag Set which a shoulder bag along with a sling bag and is an amazing option to carry almost everywhere. Be it a party or a with a casual outfit or with a formal attire. This bag will accompany you everywhere like your best friend. Then comes the two products out of which one is an earring and other is a beautiful neckpiece and these two complimented my off shoulder dress so gracefully and this combo is now my favorite and I am definitely wearing wherever I am going next to party. And the final product is a bracelet which says Eat , Sleep , Slay and I can relate with it completely.
They brand on whole keeps no stone unturned to ensure that what goes out in the market is worth every penny. Their A team not only keeps upping the style quotient but also care a great deal about the quality of their pieces. Their work has been loved by all and recognized by Top 100 Retail Mind in India and Women Super Achiever in Retail from Asia Retail Congress. You know that they must be doing something extremely right when the business sees a 35% YoY growth. Let’s just say it’s the hard work and dedication of this duo which rightly entitles them to all the success. So, get you access to the world of stunning accessories with Toniq. If style for you means classy yet spunky, sophisticated yet chic and modern yet with a touch of tradition then they are just the brand for you!